First Name
Last Name
Email Address
Company Name (and tagline, if applicable)
Company Mission Statement
SERVICES/PRODUCTS/EXPERIENCES – Describe what you do and how you differ from competitors.
BRIEF COMPANY HISTORY – Owner information. How long have you been in business? Employee base? Geographical spread? Demographics?
PRODUCT/SERVICE BENEFIT – If you had to describe ONE UNIQUE benefit to using your company/product over a competitor, what would that be?
MARKETING, SALES & SOCIAL MEDIA – Do you have existing strategies in place? Do you manage them internally or outsource the management? If you have an existing strategy in place for any of these, please supply a brief overview of those separately. If you work with any outside providers or agencies for these, please list their name/website.
DESIGN RESTRICTIONS – Does the new identity need to complement any existing brands, typefaces or colors? Do you have existing photography that needs to stay the same? Do you have specific colors or phrases that need to be included?
NEW BRAND VISION – What is your main goal for the new brand identity? What singular message would you like to communicate? What challenges would you like to address with this new identity?
TARGET AUDIENCE – Demographic information, such as age and gender are necessary, but the real nuggets for creative development and inspiration come by way of the psychographic information you can provide. What does your audience think and feel? What do they love? What do they hate? What are their pain points? This is crucial information to help your designer unveil an innovative approach to communicating with your audience.
WE ARE… – Describe a few characteristics your company represents. (fun, lively, entertaining, mature, forward-thinking, etc)
WE ARE NOT… – Describe a few characteristics your company does not represent (stuffy, complicated, expensive, etc)
COMPETITOR LINKS – Please paste 2-5 links to your direct competitors here, and briefly note what you DO or DON'T like about their brand approach.
INSPIRATION LINKS – Please paste links to styles, brands or websites you see being a good source of inspiration for your own brand. These are not to copy - these are to get a feel for the visual direction and/or brand promise you align with for your new brand identity. If you have individual images saved, feel free to email directly to us.
FUTURE USE – What consumer touch points to you plan to push your new identity through? Website, social media, print, advertising, events...all of the above?
TIMELINE – Do you have any hard deadlines that need to be taken into consideration? Please include any dates or events that are important to your brand launch and/or marketing efforts.
ADDITIONAL INPUT – Please feel free to add any details that you feel are important to your new brand identity. The more we know, the better we can tailor the solution to your needs.
FINALLY!! We always LOVE to know a little bit personally about each client, both to be a little personable, but also for the occasional client gift! This info will not be shared online. It is strictly for us internally.
Your Email Address
Your Birthdate
Your Business Startup Date
Personal Hobbies/Interests
Favourite Authors or Book Genres
Favourite Sports Team (if you like Sports)
Favourite Places to Eat or Shop
SUBMIT
